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Leeds United vs. Aston Villa (5.30pm GMT kick-off)

Our tip: Jack Harrison to score and Leeds to win (4/1)

Newcastle United vs. Wolverhampton Wanderers (8pm GMT kick-off)

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There was also strong interest in prioritisation tools, with 75% placing high value (8/10 or above) on daily prioritised action guidance for each player. 

However, 38% expressed concern that adopting AI might reduce the personal, human touch in VIP management. 

Within the survey, none of the respondents selected AI or automation as their primary tool for managing VIP portfolios.

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As Macquarie analyst Chad Beynon points out, prediction markets generated $4.3 billion in taker volume during the first week of September without any help from the NFL, building on momentum from the 2026 World Cup. However, the NFL’s impact was immediate, with taker volume hitting a daily record during Week 1 of the campaign.

With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.

“We expect non-sports categories such as economics, politics, crypto, and entertainment to gain share over time,” says the analyst.