Street Power

What is Street Power?

iGaming was not the industry I set out to work in. Before 2021, I worked in finance and business – agro companies, management consultancy and investment funds, none of which were remotely linked to the industry.

In 2021, I joined an investment fund focused on startups harnessing AI and machine learning. In the process, I had a chance encounter with an iGaming investor. This sparked a conversation that would change the course of my career. He pointed out that iGaming was dramatically underutilising its data potential. There was an opportunity here, and once we began exploring it, the thread just kept unravelling.

I started out as an adviser with the Playa, but was appointed the company’s CEO in 2024, a position I did not expect to find myself in, but an opportunity I have embraced with open arms. As a company, we provide AI personalisation solutions to businesses, something that was totally new to the market.

What is Street Power?

“We have made progress, such as increasing the direct tax to 15% and including the activity in the Selective Tax. Those benefiting from social programmes and those who joined the Desenrola programme were also prohibited from betting.”

He also pointed to the self-exclusion mechanism adopted by the government.

“The debate about prohibition will remain open in the country for the next few years,” he said. “It will be an institutional debate between the Supreme Court, Congress and the executive branch.

How to play Street Power

Apuesta Total strengthens online poker offering with EvenBet Gaming

Peruvian operator integrates supplier’s world class platform

Leading online gaming software developer, EvenBet Gaming, has significantly extended its presence in South America after integrating its market-leading online poker platform with Apuesta Total. The Peruvian operator has strengthened its multi-channel offering with EvenBet’s poker software, enabling the company to capitalise on the vertical which has experienced tremendous growth in the previous 12 months.