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Van Bruggen told the gambling committee that both Meta and Google were open to maintaining a dialogue with the government on this.

She said the government would receive a report every six months on illegal gambling advertising across these platforms. 

The KVA’s statement mirrors a broader European regulatory trend where authorities are increasingly scrutinising how major internet platforms facilitate traffic to unlicensed gambling services.

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Handle analog is a metric used as a cleaner comparison between sportsbooks and prediction markets because the latter’s volume doesn’t compare evenly with sportsbook handle.

Based on its projections, EKG sees the overall sports wagering industry growing 8% year-over-year, outpacing the current baseline growth rate of 5% (a figure that strips out temporary boosts from the 2026 World Cup).

Assuming that 8% spurt is realized, it’d be impressive because since the end of the 2025 football season, only Missouri and Alberta, Canada joined the live and legal sports betting party with Arkansas opening to DraftKings and FanDuel earlier this year.

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He said the regulation was well established and not with the intention of raising revenue.

“Tax collection is part of the economic game and all sectors contribute,” Durigan said. “The same happens with betting.”

He argued the sector should be treated with the same rigour currently applied to cigarettes.