Golden Pride

What is Golden Pride?

That is the gap Splash Tech solves: many operators already have strong game libraries, and some have proprietary content, but they lack a flexible jackpot layer that can sit across the full offering without requiring them to build and operate their own engine.

That supplier-agnostic design matters because operators do not organise their businesses around the interests of one studio. They assemble portfolios from multiple providers and need tools capable of working across the resulting patchwork. Splash Tech’s engine can also extend beyond slots to points of sale including sportsbook bet slips, lottery and bingo.

“Not making the product available across all game suppliers and all product verticals would be a massive missed opportunity,” Wilson explains. “Wherever you can have a player placing a bet, give them the opportunity to win on the jackpot engine because it is such a sticky product.”

How to play Golden Pride

This numbered structure works as a soft branding device. It signals to players that a title belongs to a familiar mechanical or presentational family, which can shorten the time it takes a returning player to feel oriented in a new game.

The approach also suits Spinomenal’s release rhythm. The provider ships titles at a steady clip across multiple themes at once, and a repeatable template makes that schedule far more sustainable over time. A useful shortcut, in other words.

Rather than building each slot from scratch, the studio appears to lean on recognizable frameworks it can dress in new themes. 3 Aztec Spells reads as another application of that model, not a departure from it.

How to play Golden Pride

Counsell took the helm in February 2025 following Marcus Boyle’s departure in January last year.

Evans, who chairs Stop Scams UK, an initiative she founded in 2019 to unite banks, technology companies and telecom providers to combat payment fraud, will assume the position on 30 September, commencing a five-year term.

The DCMS has said she brings extensive experience from her long-standing career in public protection and financial crime prevention.