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What is Le Bunny?
This requirement raised concerns among operators worried that the barriers to entry could have become more restrictive, But at a meeting on the policies last year the regulator assured licensees it was not enforcing a specific strict rule on this.
Speaking to iGB at the time, Bjorn Fuchs, chairman of VNLOK Fuchs noted “there was a sigh of relief going through the room when it was presented”.
Rather than a crackdown across the board, what emerged was a more regulated renewal framework.
About Le Bunny
Various MPs voiced concerns about the risk of privacy violations in accessing this data, and the potential social stigma around the information being shared.
Christofidou also floated the idea of issuing GMI recipients with a special card for in-person verification at gambling venues, but several MPs warned this could stigmatise welfare recipients.
Current gambling legislation restricts participation for minors and those classified as “financially vulnerable”. However, GMI recipients are not yet formally classified as such for the purpose of these regulations.
What is Le Bunny?
But Entain warned the current timeline, which would enforce the ban by August 2027, was not timely enough, allowing unlicensed operators to sponsor Premier League clubs for another full season.
Premier League clubs are prohibited from any form of gambling front-of-shirt sponsor, after a voluntary ban came in from the start of the 2026-27 campaign.
But Entain found 11 of the current 20 Premier League clubs still hold sponsorship or advertising arrangements with operators that don’t hold a UK licence, up from the government’s estimate of eight.
